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Turn Offline Ads into Customers with AI Phone Agents
Why the phone line shouldn’t be the weak link
Streaming platforms block digital ads. Inboxes are flooded with email campaigns. Social feeds are saturated and shuffled by algorithms. And yet, offline advertising still delivers.
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Billboards, flyers, direct mail, radio, Valpak, in-store signage, and vehicle wraps continue to reach people at high-impact moments. A billboard gets five uninterrupted seconds from every driver. A postcard sits on the kitchen counter for days. These physical placements stand out because they are hard to ignore.
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That’s why companies still invest. The return is real: brand awareness, local credibility, and a reliable source of inbound phone calls.
Where Offline Campaigns Break Down: The Phone Line
Every traditional ad ends with a phone number. It’s the bridge between interest and conversion. But it’s also where campaigns often fail.
People call. Some get through. Others hit voicemail or wait on hold. Staff answer when they can, but not always. Leads get lost. Data is incomplete. Manual entry results in errors. And campaign attribution is rarely tracked correctly.
You can have the right creative, the right budget, and the right media plan. But if the phone line fails, the campaign fails with it.
According to Prashant Singh, Chief Operating Officer of LeadSquared, “Today, customers expect to get in touch with suppliers anytime and through any channel they want. We had to adopt and build an omni-channel service across our applications to meet these expectations” (LeadSquared). This reflects the growing necessity for businesses to implement omni-channel strategies to keep pace with customer demands.
Turn Phone Lines into AI Powered Workflows
Lacy.ai changes that. It transforms each campaign phone number into a 24/7 intelligent entry point to an automated workflow.
When a prospect calls, an AI Phone Agent answers. It doesn’t just greet the caller. It guides them through a full conversation designed to qualify the lead, book appointments, send confirmations, and sync everything to your CRM.
+ No wait times. No missed calls. No dropped leads.
+ Over 90% of inbound calls are fully handled without human intervention
+ 70+% of qualified leads receive a confirmed appointment within 2 minutes, via sms &Â email
What an AI Phone Agent Delivers:
+ 24/7 availability with zero voicemails
+ Lead qualification that captures name, contact info, intent, and timeline
+ Appointment booking that integrates with your calendar in real time
+ Automatic follow-up by SMS or email
+ Smart routing of urgent calls to the right person
+Â Campaign-level attribution synced directly into your CRM
Every call becomes structured, measurable, and actionable.
How It Works:
1. A prospect calls your campaign phone number.
2. AI answers immediately and transcribes speech in real time.
3. A large language model like OpenAI, Gemini, or Llama understands the caller’s intent.
4. Business rules guide the conversation, checking availability and determining next steps.
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5. The AI books the appointment, sends confirmation by SMS, and writes the data to your CRM.
6. A full transcript is saved for analytics and future optimization.
+Every call becomes structured data, boosting CRM completeness by over 85%
+Businesses using AI report 60% faster resolution times on follow-up calls
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Channel-by-Channel Playbook
Billboards
Use a unique local number for each billboard. The AI handles every call, qualifies leads, and schedules appointments for the nearest location. You can measure performance by tracking which board gets the most bookings.
Flyers and Direct Mail
Assign campaign-specific numbers to each flyer. The AI adapts to the messaging on the mailer and tags each call by ZIP code or product offer. You get hyper-local insights and consistent lead capture.
Valpak and Coupon Mailers
When a caller wants to redeem a coupon, the AI confirms eligibility, sends a text code, and logs the interaction. No wait. No manual steps. The data goes straight to your team for follow-up.
Radio Spots
Instead of a website or QR code, offer a memorable phone number. Whether the caller responds during the ad or hours later, the AI is always ready to answer and convert. After-hours coverage becomes a competitive advantage.
Vehicle Wraps and In-Store Signage
Your van or display becomes an interactive sales channel. Curious shoppers can call and speak to the AI. It answers questions, routes complex requests, and books appointments while store staff focus on service.
Measured Business Impact
Companies using Lacy.ai for their traditional campaigns report:
+ Lead-to-booking rates improved by 75%
+ Inbound call conversion rates up to 3x higher
+ 90% fewer missed opportunities due to after-hours or unattended calls
+ 99%+ accuracy in campaign source attribution
+ 99% of inbound calls answered on the first ring
Results like these show that adding AI to offline marketing improves both efficiency and profitability.
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Enterprise-Ready, No-Code Platform
Rapid Deployment
Most businesses can go live in less than a day. Simply choose your AI number, connect your CRM, and launch.
Deep Integration
Lacy.ai syncs with Salesforce, HubSpot, GoHighLevel, Cal.com, Google Calendar, and more. You can also use webhooks or low-code tools for advanced setups into apps like ServiceTitan and Clio. Data stays secure with encryption and user access controls.
Custom Brand Voice
Upload tone preferences and approved language. The AI sounds like your brand, not a generic bot.
Scalable Infrastructure
Whether you're running three campaigns or three hundred, Lacy.ai handles the load. It automatically scales with traffic spikes from new ad drops or seasonal promotions.
Beyond Booking: How AI Elevates Every Call
From data capture to customer experience, every call delivers more.
+ Improved data accuracy – Every call record includes contact info and campaign source.
+ Better customer experience – Prospects get instant answers and confirmations.
+ More productive staff – Reps focus on closing deals, not chasing voicemails.
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+ Richer Insights - Mid Call tools enable call transcripts to highlight common objections, service gaps, and product trends.
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Turn Every Ad Into an AI-Powered Conversion Engine
Don’t just drive interest, turn calls into booked revenue.
You already spend on design, printing, and media. Don’t let the phone number be the weak link.
Lacy.ai gives your offline campaigns a digital brain. It turns every call into a structured, intelligent workflow that qualifies leads, books appointments, and sends real-time data to your systems.
Traditional advertising works. With AI behind the phone line, it works even harder.
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Meet with Lacy's AIÂ and Automation Experts
Explore how Lacy AI Phone Agents can transform your business.Optimize your intake, automate onboarding, and streamline workflows with intelligent voice solutions, tailored to your operations, connected to your systems, and designed to scale.
→ Book a live demo today or get started free at: Schedule Demo
Next read:
Why Modern Businesses Are Replacing Traditional Phone Lines with AI-Powered Phone Agents
Discover how your customer support strategy can reach new heights with Lacy AI. Learn how our workflow automation solutions streamline processes, enhance efficiency, and deliver exceptional customer experiences. Dive into our blog: Is Your Phone Connected to a Workflow? and see how your business can benefit!
